Mapping our Patient Journey – The Wisdom of the Crowd
May 18, 2018
For every program we create, we map the patient journey by speaking with patients to really understand what they are about to go through but also recognize that each patient is unique, with their own extenuating life circumstances.
A lot of companies go to stakeholder “experts” – such as the clinicians – and get told what they think happens to patients. Yes, while we need to understand the clinical care journey, we also believe in listening to the “crowd voice” of the patient. We want patients to tell us what the journey is like, and what things matter to them the most. They help identify the “moments of truth” that are important to patients and are critical for us to understand if we want a patient to engage in, adhere to, and successfully complete therapy.
By overlaying this crowd-thinking to the research, clinician insights and agency recommendations, we can effectively “gut-check” the patient journey with real-life situations and uncover the unspoken events that can make all the difference between failure and success.