CBI’s 11th Annual Hub and SPP Model Optimization Conference Recap


September 27, 2018

On September 12th, Legacy Health Strategies’ CEO, Rolf Benirschke, was the keynote speaker at CBI’s 11th Annual Hub and SPP Model Optimization Conference in San Diego, CA. His message centered on how crucial it is to keep patients emotionally engaged for successful treatment outcomes.

Rolf’s inspirational story of loss, perseverance, and hope, in his battle with ulcerative colitis and ostomy surgery, makes him one very grateful patient. And his support of patients, both personally and professionally, over the last 30+ years have taught him many lessons, a few of which he shared in this keynote:

  • The profound impact of the power of connection
  • The four unspoken questions of every patient
  • How every action we take in patient engagement must start with the trust factor

Listen to Rolf recap his presentation for conference attendees in this short video:

For more information about the strategic and tactical patient engagement services Legacy Health Strategies provides manufacturers and their partners, or to invite Rolf to speak at an upcoming event at your organization, please contact us.